师资队伍
    韩溦
  • 科  系:旅游管理系
    学历职称:博士、副教授
    导  师:硕士生导师
    目前职务:专职教师
    研究方向:旅游市场营销
    联系方式:291254631@qq.com


教育背景

2013.9-2018.11诺丁汉大学,市场营销,博士

2011.9-2012.12 斯旺西大学,管理(金融),硕士

2007.09-2011.06陕西师范大学,旅游管理,本科

其中2010.09-2011.06斯旺西大学,传媒,交换生


工作经历

2023.01-至今,海南大学旅游学院, 副教授

2019.03 海南大学旅游学院,讲师


开设课程

研究方法、可持续旅游、旅游目的地管理


科研项目(主持)

1. 海南省哲学社会科学规划课题: 构建海南“海外舆论生态圈”网络意见领袖的识别与应用研究,2021

2. 海南省自然科学基金: 海南红色文化网络营销研究, 2021

3. 海南大学科研启动项目: 探究政府旅游信息网站的建设与完善, 2019


发表论文 (第一/通讯作者)

[1] Han, W., Wang, Y., & Scott, M. (2021). Social media activation of pro-environmental personal norms:

an exploration of informational, normative and emotional linkages to personal norm activation. Journal of

Travel & Tourism Marketing, 38(6), 568-581. (SSCI, IF 8.178)

[2] Han, W., Liu, W., Xie, J., & Zhang, S. (2022). Social support to mitigate perceived risk: moderating

effect of trust. Current Issues in Tourism, 1-16. (SSCI, IF 7.578)

[3] Han, W., Wang, J., Zhang, S., & Zhang, T. (2022). Chinese cultural values influence residents' sense of

empowerment at sustainable tourism destinations. Social Behavior and Personality: an international

journal, 50(2), 1-15. (SSCI, IF1.183)

[4] Wang, Y., & Han, W.* (2022). The influence of destination promotion videos on residents’ sense of

empowerment and support for tourism. SAGE Open, 12(3), 21582440221106730.(SSCI, IF 2.100)

[5] Han, W., Wang, Y., Zhang, S., & Jiang, Y. (2022). Internalizing Social Norms to Promote

Pro-environmental Behavior: Chinese Tourists on Social Media. Journal of China Tourism Research,

1-24.

[6] Han, W., Y, Tang., & J. Wang. (2022) The effect of identity salience on residents’ engagement with

place branding during and post COVID-19 pandemic. Sustainability, 2022.12,published online

(SCI/SSCI, IF 3.889)

[7] Han, W., McCabe, S., Wang, Y., & Chong, A. Y. L. (2018). Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?. Journal of Sustainable Tourism, 26(4), 600-614. (SSCI, IF 9.470)

[8] Han, W (2014). An Exploration of social medias impact on Chinese young behaviour.Global Tourism

& Hospitality Co nference and Aisa Tourism Forum, Hong Kong,2014, 5.15-5.18, 会议论文



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