教育背景
2013.9-2018.11诺丁汉大学，市场营销，博士
2011.9-2012.12 斯旺西大学，管理（金融），硕士
2007.09-2011.06陕西师范大学，旅游管理，本科
其中2010.09-2011.06斯旺西大学，传媒，交换生
工作经历
2023.01-至今，海南大学旅游学院， 副教授
2019.03 海南大学旅游学院，讲师
开设课程
研究方法、可持续旅游、旅游目的地管理
科研项目（主持）
1. 海南省哲学社会科学规划课题： 构建海南“海外舆论生态圈”网络意见领袖的识别与应用研究，2021
2. 海南省自然科学基金： 海南红色文化网络营销研究, 2021
3. 海南大学科研启动项目： 探究政府旅游信息网站的建设与完善, 2019
发表论文 (第一/通讯作者)
[1] Han, W., Wang, Y., & Scott, M. (2021). Social media activation of pro-environmental personal norms:
an exploration of informational, normative and emotional linkages to personal norm activation. Journal of
Travel & Tourism Marketing, 38(6), 568-581. (SSCI, IF 8.178)
[2] Han, W., Liu, W., Xie, J., & Zhang, S. (2022). Social support to mitigate perceived risk: moderating
effect of trust. Current Issues in Tourism, 1-16. (SSCI, IF 7.578)
[3] Han, W., Wang, J., Zhang, S., & Zhang, T. (2022). Chinese cultural values influence residents' sense of
empowerment at sustainable tourism destinations. Social Behavior and Personality: an international
journal, 50(2), 1-15. (SSCI, IF1.183)
[4] Wang, Y., & Han, W.* (2022). The influence of destination promotion videos on residents’ sense of
empowerment and support for tourism. SAGE Open, 12(3), 21582440221106730.（SSCI, IF 2.100）
[5] Han, W., Wang, Y., Zhang, S., & Jiang, Y. (2022). Internalizing Social Norms to Promote
Pro-environmental Behavior: Chinese Tourists on Social Media. Journal of China Tourism Research,
1-24.
[6] Han, W., Y, Tang., & J. Wang. (2022) The effect of identity salience on residents’ engagement with
place branding during and post COVID-19 pandemic. Sustainability, 2022.12，published online
(SCI/SSCI, IF 3.889)
[7] Han, W., McCabe, S., Wang, Y., & Chong, A. Y. L. (2018). Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?. Journal of Sustainable Tourism, 26(4), 600-614. （SSCI, IF 9.470）
[8] Han, W (2014). An Exploration of social medias impact on Chinese young behaviour.Global Tourism
& Hospitality Co nference and Aisa Tourism Forum, Hong Kong,2014, 5.15-5.18, 会议论文
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